About Us

At Redefine, we believe fitness is a journey of precision, control, and continuous improvement. Our mission is to deliver high-quality, thoughtfully designed fitness equipment that enhances movement, builds strength, and supports recovery

Born from over 60 years of combined experience in the fitness industry, Redefine was founded by five mates who shared a common frustration: the lack of equipment that was durable, functional and aesthetically pleasing. So, we set out to change that, creating gear that not only performs but inspires.

What We Stand For

· Precision – Engineered for optimal movement and performance.

· Versatility – Designed to adapt to every fitness level and style.

· Durability – Built to last, supporting long-term progress.

· Empowerment – Helping individuals move, strengthen, and recover better.

· Sustainability – Committed to eco-conscious materials and responsible production.

Who We Serve

We support a diverse community of fitness enthusiasts and professionals:

· Pilates & Yoga Practitioners seeking mindful, controlled movement.

· Strength & Mobility Trainers focused on functional fitness.

· Recovery & Wellness Advocates prioritizing muscle care and injury prevention.

· Home Fitness Seekers looking for premium, space-efficient tools.

· Studios & Trainers who demand top-tier, reliable equipment.

Our Promise

Smart. Functional. Premium. Supportive. Innovative. We’re not just redefining equipment—we’re redefining the way people train.